True Match captures
the unique beauty of every skin.
The refreshed True Match campaign puts the iconic bottle front and center as a key visual. Its silhouette serves as a consistent graphic element, instantly recognizable and reinforcing the message of a perfect makeup match. The campaign rolled out across various platforms, including TV, digital video, print, out-of-home placements, and point-of-sale materials.
BEYONCÉ FOR INFALLIBLE
DUCKIE THOT FOR
TELESCOPIC MASCARA
BLAKE LIVELY FOR PREFERENCE HAIRCOLOR
EXCELLENCE HAIRCOLOR WITH DIANE KEATON
BLONDE AMBITION INSERT
TELESCOPIC
ROLE: Creative Director
Director: Loic Maes, DP: Pieter Vermeer, Styling: Alexandre Misericordia, MUA: Val Garland, Hair: Stephane Lancien, ECD: Roger Kilmartin, CD: Kathleen VanHoff, Producer: Charlie Reed
INFALLIBLE
ROLE: Associate Creative Director
Director: Jake Nava, MUA: Francesca Tolot, Styling: Alison Edmund, Hair: Kim Kimble, ECD: Martha Brooks, CD: Kathleen VanHoff, Executive Producer: Debbie Dunlap
TRUE MATCH
ROLE: Creative Director
Director: Good Company, Photographer: Kim Reenbergh, MUA: Charlotte Willer, Hair: Jerome Cultrera, Styling: Leo Max, ECD: Martha Brooks, CD: Sue Whalen, CD: Veronique Halbrey, Executive Producer: Debbie Dunlap, Producer: Jory Sutton
PREFERENCE
ROLE: Associate Creative Director
Hair: Stephane Lancien, MUA: Charlotte Willer, ECD: Martha Brooks, CD: Kathleen VanHoff
EXCELLENCE
ROLE: Associate Creative Director
Hair: Stephane Lancien, MUA: Charlotte Willer, ECD: Martha Brooks, CD: Sue Whalen